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Telemarketer

The history of telemarketing stretches back to the 19th century during the era of telephonists or switchboard operators who completed long-distance calls. These days, the definition of telemarketing has evolved into a type of direct marketing accomplished over the phone. Through the years, telemarketers have been stereotyped as annoying sales people who call you out of nowhere to sell their products and services over the phone. But if you have strong communication skills, you might want to explore the field and find telemarketer jobs suited for you.

Definition

Telemarketers are basically sales representatives who make sales and do business using a telephone during normal business hours. Some of the things that they sell include a wide variety of services, products and memberships that they try to sell directly to customers. Aside from selling, telemarketers also need to keep their client interaction records well-organised.

Most of the time, telemarketers use a list of names, called leads, whom they call and give their sales pitch to in the attempt to make a sale. Their sales pitch is usually a script that they read out to customers. Their goal is to deliver the pitch so well that their customers would want to buy that product from them.

Education Requirements

There are no set education requirements if you want to find telemarketer jobs in Singapore. It actually depends on the company, as some companies would require you to at least have a high school diploma, while others want a bachelor's degree in sales, communications or business and an extensive sales experience. Most companies offer on-the-job training.

Qualities and Skills Required

Since telemarketers offer unsolicited advertising, you need to have tough skin as a lot of potential customers might get angry and frustrated at you for taking up much of their time, especially if the product or service you are selling is not relevant to them. You also need to have strong communication and persuasion skills in order to effectively communicate and make sales with people over the phone. You also need to have strong organisational and problem-solving skills in order to analyse solutions for various customer service issues, especially since you are working with several different clients.

The great thing about being a telemarketer is that you can become eligible for promotions in training and management positions if you meet or exceed your sales targets. Hence, telemarketing can serve as your stepping stone to higher positions.

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